Radio Advertising Results with iHeartMedia | Radio Advertising Portsmouth

iHeartMedia’s Portsmouth radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.

EKeys4Cars

Portland Mattress Makers

Exeter Roofing Case Study

Situation:
Increase brand awareness and build a data base among local homeowners.

Marketing Plan:
Use the power of the multi-station and multi-state morning show – GREG AND THE MORNING BUZZ and its $100k Home Makeover to promote Exeter Roofing’s brand and create leads.

Strategy:
Power of Influence
Leveraged the influence and trust that Greg & The Morning Buzz has with their listeners

Power of iHeartMedia Assets
A four week campaign utilizing on-air and online mentions, including live morning show chatter; web assets including custom landing page, home improvement advertiser’s custom web ads, coupon offers, social media posts and email invites to subscribers all combined to drive listeners to engage in this promotion.

Results:

Calls increased from two calls per week to five calls per day
100% increase in production workers and warehouse space to handle new business

Five Guys Case Study

Situation:
Increase brand awareness, add to their database of customers and create more online orders.

Marketing Plan:
Mobile App prompting online ordering.

Strategy:
Power of Local
Top of Mind Awareness and close Point of Purchase for area listeners

Power of Audience

A annual digital campaign utilizing web ads on both Rock101FM.com and WHEB.com plus iHeartRADIO
Monthly Web Site Impressions: 1,662,859
Monthly Online Listeners: 23,736

Results:

20% Increase in Online Orders YOY
Renewal for Second Year $1,000 per month Digital Revenue

NH Housing & Finance Authority Case Study

Situation:
New Hampshire Housing & Finance Authority (NHHFA) was looking for a way to specifically target first-time home buyers, ages 25-54, within the state of New Hampshire. Their secondary message was to drive traffic to educational sessions on obtaining mortgages for the first time.

Marketing Plan:
Through the SLATE program, we were able to deliver these specific audience impressions through streaming ads and web display ads.

Strategy:
Power of Audience
By leveraging iHeartRadio’s audience targeting capabilities, we were able to maximize efficiency with a geo-targeted message to NHHFA’s audience

Power of Frequency
By adding geo-targeted ads to their radio campaign, we were able to increase the frequency of which listeners heard NHHFA’s commercials.

Results:
The agency found iHeartMedia SLATE to be more effective than Pandora and redistributed Pandora’s budget to iHeartMedia, in addition to their spend!

“I have been keeping my eye on the analytics for our YOMO campaign, and you guys are doing really well driving digital traffic to our website. So much so that we’ve decided it would be in the client’s best interests to redirect Pandora’s money into your order…and that’s coming from a guy who really loves Pandora.”

– James Lane, wedu

Portland Mattress Makers Case Study

Situation:
Portland Mattress Makers was opening a new location in New Hampshire and was looking to stand out from the competition.

Marketing Plan:
Morning show talent, Laura Boyce, is a name listeners trust when it comes to her shopping experience. Laura went to Portland Mattress Makers to test beds and see how they’re made. She ordered one (and then another!) and she talked about her experience on the air, as well as on social media.

Strategy:
Power of Influence
By using personalities from our top morning show, we’re connecting with our listeners and building their trust in the brands they endorse.

Power of Frequency
By increasing the frequency of which listeners hear Portland Mattress Makers during a time that they might be shopping for that item, they are sure to be top of mind when it’s time to shop for fireworks.

Results:
The client saw an immediate boost in sales and continues to use iHeartMedia to promote their product.

Below is a note from the advertiser:

“I just wanted to send you a quick note to thank you for your suggestion of using Laura from the Morning Buzz as an endorser of Portland Mattress Makers and our mattresses. Laura has been great to work with and the campaign has been a huge success. She certainly has a great and loyal following which is also perfect for our demo. As we’ve discussed, I look forward to continuing this relationship and am certain it will continue to be successful for us.”

Seabrook Medical Case Study

Situation:
Business had 20 open positions and wasn’t receiving enough resumes and qualified leads by just doing indeed. Looking for skilled machinists and manufacturing technicians of all experience levels on all shifts. Needed immediate response as they wanted to fill positions quickly.

Marketing Plan:
9 week schedule with high frequency- push the signing bonus up to $3500, competitive wages, benefits, and on the job training.

Strategy:
Power of Moment
Reminding listeners of the opportunity for a high-tech manufacturing position with a $3,500 signing bonus.

Power of Frequency
Intense WHEB campaign during drive times and throughout the day got the attention of job-seeking listeners.

Results:

ALL 20 Job Openings were filled
HR Manager Feedback attributed the hires to iHeartMEDIA’s on-air campaign
Business will be back as they have periods of turnover

Blitz Air Park

Situation:
Blitz Air Park was running a promotion for an annual pass and needed an injection of sales.

Marketing Plan:
A heavy schedule on the local Top 40 station promoting the sale and subsequent extension of the sale to drive sales and awareness.

Strategy:
Power of Local
Leverage radio as the ideal local community medium to connect with consumers as they invest their time and money back into brands found in their own backyard.

Results:
The client saw an immediate boost in sales and continues to use iHeartMedia to promote their product.

Below is a note from the advertiser:

“I just checked the data and we did see a pop in pass sales. We also sent another email out Thursday, so between that and the radio we got some good traction. Thx.”